Why do certain Products/ Ideas catch on? Psychology of “Going Viral”

  • Product Strategy
  • Word-of-mouth

Reddit: From ‘Social News Site’ to ‘Social Media Platform’

  • JTBD
  • Social Media

TikTok – Attention Factory

  • Psychology
  • Product Strategy
  • Social Media

Flipkart – Big Billion Startup Story

  • JTBD
  • Hunt-Gather
  • Ecommerce

Twitch Algorithms – Stream Smarter and Earn Money

  • JTBD
  • Monetization
  • Gaming

Privacy 3.0: Balance between Innovation and Accountability

  • Data Sharing
  • Privacy

BigBasket – India’s largest Online Supermarket

  • JTBD
  • Ecommerce

Secret Sauce of Xiaomi Success – ‘Fans with Benefits’

  • JTBD

Foursquare – Turn life into a game.

  • Social Media

The Airbnb Story

  • JTBD
  • Social Media

The Four: DNA of Facebook, Amazon, Apple, and Google

  • Desires
  • Hunt-Gather
  • Ecommerce

Instagram ‘No Filter’ – Come for the tool, Stay for network

  • Psychology
  • JTBD
  • Social Media