Reviews
Identity Economics: The Missing Dimension of Human Behavior
“Did my advertising work?” For decades, economics has been remarkably good at…
Why Great Products Fail: The 5 Laws of Human Stupidity
Ever watched a user navigate your meticulously designed interface and wondered, “Why on earth would…
Why do certain Products/ Ideas catch on? Psychology of “Going Viral”
What makes certain products or ideas or behaviors so popular? Why do we talk about…
Reddit: From ‘Social News Site’ to ‘Social Media Platform’
Growing up, “Flintstones” was one of my favourite cartoons – the classic 1960’s animated prehistoric…
TikTok – Attention Factory
We live in a fragmented information age where too much information is leading to a…
Flipkart – Big Billion Startup Story
Around a hundred thousand years ago, our ancestors lived in communities as hunters and gatherers.
Twitch Algorithms – Stream Smarter and Earn Money
“I’m going to live stream … “ This has become a verb…
Privacy 3.0: Balance between Innovation and Accountability
2016 – A major shift happened in India. Unique Identity Authority of India (UIDAI) (a…
BigBasket – India’s largest Online Supermarket
For most of us, buying groceries is a chore. But people used to like it…
Xiaomi Secret Sauce – ‘Fans with Benefits’
What is your perception or attitude towards ‘Made in China’ products? Cheeky Copycat? Think of…
Foursquare – Turn life into a game.
How many times did you scroll your favorite social media feed’s news feed without being…
The Airbnb Story
Would you ever stay with strangers, when traveling away from your home? Do you think…
The Four: DNA of Facebook, Amazon, Apple, and Google
What is the noblest of activities in the capitalist society? Yes, Consumption. Only a handful…
Instagram ‘No Filter’ – Come for the tool, Stay for network
It’s been more than a decade since Instagram launched in October 2010, “No Filter” tells…