Category
Biases & Behaviorism
From Bias to Behavior: Foundations of Product
The human mind is not a perfectly rational decision engine. Products succeed when they understand…
A Scientific Look at the Creative Mind: The Dopamine Connection
“How could you,” began George Mackey, a Harvard professor.
North Star Metric = Activation + Engagement + Economics.
Do you have an awesome product idea? Great. But do you have the vision behind…
Subconscious Decision-making → Cognitive or Emotional?
How do you make your decisions? Rationally or emotionally? Which café do you go to…
More clicks or Better clicks? (Intent vs Expectation)
How many times have you spent almost 30 minutes trying to find a show to…
Content Acquisition & Recommendation → makes an OTT successful?
Do you know the top three reasons why consumers recommend their favorite OTT service over…
Data Maturity Levels: How much Data-driven you are?
When somebody says we are a data-driven organization – how well do they know their…