Productology · Biases & Behaviorism · Adtechology · Reviews
From Fundamentals to Frameworks.
Think Deeper. Build Better.
Think Deeper. Build Better.
“If dating apps privatized how we meet, AI is beginning to privatize why we need…
“Love is becoming less about finding another person and more about designing the perfect experience.”…
The Launch Day Illusion As a product manager – you define the…
Luxury isn’t just about price, scarcity, or craftsmanship, it’s about psychology. It’s the fine art…
“Love your new profile pic! Where’d you get that filter?” asked Mohit.
“How could you,” began George Mackey, a Harvard professor.
“Are you monetized yet?” “How much money are you making?”…
“I feel tremendous guilt. The short-term, dopamine-driven feedback loops that we have created are destroying…
“How likely are you to recommend?” The above question is asked endlessly…
User engagement is treated as the holy grail for marketers. But marketers sometimes operate as…
How do things become cool? What drives that? Is it culture? What…
Meetings, docs, features shipped – these are “enforceable.” Not talking to customers.
“How could you,” began George Mackey, a Harvard professor.
Do you have an awesome product idea? Great. But do you have the vision behind…
How do you make your decisions? Rationally or emotionally? Which café do you go to…
How many times have you spent almost 30 minutes trying to find a show to…
Do you know the top three reasons why consumers recommend their favorite OTT service over…
When somebody says we are a data-driven organization – how well do they know their…
Imagine a wedding buffet. There are 50 dishes, but everyone is standing in the same…
“Are you monetized yet?” “How much money are you making?”…
How valuable is your company? Revenue rich but profit poor? In data-driven…
How many times have you felt that you’re wrongly targeted and scratch your head to…
“Knock, knock.” “Who’s there?” “Interruptive marketer.” “🤦🏻♂️” How…
“What gets measured gets done.” But we need to…
Her (Movie), directed by Spike Jonze: It opens with Theodore Twombly, a…
How many times have you watched people at the elevator repeatedly push the “Up” button?…
Daniel Kahneman says – the human brain tends to be very lazy by default. At…
We know this paradox – users expect personalized experiences, yet they detest the attempts by brands/publishers…
Has this happened to you? A perfect targeted ad. Or a creepy…
How many times have you spent almost 30 minutes trying to find a show to…
Ever watched a user navigate your meticulously designed interface and wondered, “Why on earth would…
What makes certain products or ideas or behaviors so popular? Why do we talk about…
Growing up, “Flintstones” was one of my favourite cartoons – the classic 1960’s animated prehistoric…
We live in a fragmented information age where too much information is leading to a…
Around a hundred thousand years ago, our ancestors lived in communities as hunters and gatherers.
“I’m going to live stream … “ This has become a verb…
2016 – A major shift happened in India. Unique Identity Authority of India (UIDAI) (a…
For most of us, buying groceries is a chore. But people used to like it…
What is your perception or attitude towards ‘Made in China’ products? Cheeky Copycat? Think of…
How many times did you scroll your favorite social media feed’s news feed without being…
Would you ever stay with strangers, when traveling away from your home? Do you think…
What is the noblest of activities in the capitalist society? Yes, Consumption. Only a handful…