Cracking the Code: Exploring Monetization Models

  • Psychology
  • Subscription
  • Monetization

Dopamine Delights: Navigating a Hedonistic Society

  • Psychology
  • Social Media

The Great Customer Experience: Loyalty Economics

  • Metrics
  • Product Strategy
  • JTBD
  • User Experience

Gamification: Transform tasks into engaging journeys.

  • Psychology
  • Product Strategy
  • Gamification

Status & Culture: Mysteries of Identity

  • Psychology
  • Social Media

Biased Customers? No Product-market fit? Avoid Curse of Product Discovery.

  • JTBD
  • Product Discovery

North Star Metric = Activation + Engagement + Economics.

  • Metrics
  • Product Strategy

Videos – From 3 hours entertainment to 15 seconds fame

  • Psychology
  • JTBD
  • OTT

TikTok – Attention Factory

  • Psychology
  • Product Strategy
  • Social Media

Subconscious Decision-making → Cognitive or Emotional?

  • Psychology
  • Design Thinking

Why Consumers Love Subscription – Portfolio Effect?

  • JTBD
  • OTT
  • Subscription

Happy Hormones: Humans-Products Love Relationship Explained

  • Product Strategy
  • Hunt-Gather

Habit-forming Products: How Variable Rewards Modify Behaviour

  • Psychology
  • Hunt-Gather

Origin of human desires – Brain, Heart, Guts, Genitals.

  • Psychology
  • Desires

User behaviour based on Intent & Time

  • Product Strategy
  • Monetization

Understand Customer Switching Behavior & Define Value Proposition

  • Product Strategy
  • JTBD

Jobs-to-be-Done: Structuring Product Opportunity

  • Psychology
  • Product Strategy
  • JTBD