ARPU or LTV? Importance of ‘Unit Economics’ in Product Metrics

  • Metrics
  • JTBD

Secret to Publishers’ Advertising Success → Identify & Leverage Intent data

  • Psychology
  • Intent-Interest
  • Adtech

Stop fixating on “Brand vs Performance” Advertising; Provide Ad-Utility instead

  • Intent-Interest
  • Adtech
  • Analytics

Measurements vs Metrics: Ensure Right Product Analytics

  • Metrics
  • Analytics

Future of Adtech: Why combination of AI, blockchain & marketplace is a winner?

  • Data Sharing
  • Adtech
  • Privacy

Advertising in Privacy-centric era: Which ID-system & data-sharing model is a winner?

  • Data Sharing
  • Adtech
  • Privacy

More clicks or Better clicks? (Intent vs Expectation)

  • Metrics
  • Psychology
  • Intent-Interest

Are Vanity Metrics of any value? How to build valuable Metrics?

  • Metrics

Content Acquisition & Recommendation → makes an OTT successful?

  • OTT
  • CDP

Data Maturity Levels: How much Data-driven you are?

  • CDP