Productology
The New Economics of Love: Part 2 (Marriage and the Rise of AI Companions)
“If dating apps privatized how we meet, AI is beginning to privatize why we need…
The New Economics of Love: Part 1 (Dating Apps & Privatization of Intimacy)
“Love is becoming less about finding another person and more about designing the perfect experience.”…
Innovation Adoption Curve & Secret Killer
The Launch Day Illusion As a product manager – you define the…
How Luxury Works: The Art of Aspiration and Belonging
Luxury isn’t just about price, scarcity, or craftsmanship, it’s about psychology. It’s the fine art…
Prosumer: The Boss, The Employee, and The Hacker
“Love your new profile pic! Where’d you get that filter?” asked Mohit.
A Scientific Look at the Creative Mind: The Dopamine Connection
“How could you,” began George Mackey, a Harvard professor.
Cracking the Code: Exploring Monetization Models
“Are you monetized yet?” “How much money are you making?”…
Dopamine Delights: Navigating a Hedonistic Society
“I feel tremendous guilt. The short-term, dopamine-driven feedback loops that we have created are destroying…
The Great Customer Experience: Loyalty Economics
“How likely are you to recommend?” The above question is asked endlessly…
Gamification: Transform tasks into engaging journeys.
User engagement is treated as the holy grail for marketers. But marketers sometimes operate as…
Status & Culture: Mysteries of Identity
How do things become cool? What drives that? Is it culture? What…
Biased Customers? No Product-market fit? Avoid Curse of Product Discovery.
Meetings, docs, features shipped – these are “enforceable.” Not talking to customers.
North Star Metric = Activation + Engagement + Economics.
Do you have an awesome product idea? Great. But do you have the vision behind…
Videos – From 3 hours entertainment to 15 seconds fame
It’s no secret – video is everywhere! Video as a medium is…
TikTok – Attention Factory
We live in a fragmented information age where too much information is leading to a…
Subconscious Decision-making → Cognitive or Emotional?
How do you make your decisions? Rationally or emotionally? Which café do you go to…
Why Consumers Love Subscription – Portfolio Effect?
How many of your credit card charges were made without you ever having to pull…
Happy Hormones: Humans-Products Love Relationship Explained
How do we define individual happiness? Having the freedom to choose your own path in…
Habit-forming Products: How Variable Rewards Modify Behaviour
How frequently do you feel the urge to connect with your friends or just to…
Origin of human desires – Brain, Heart, Guts, Genitals.
Do you know what motivates your customers to act? Why do they behave the way…
User behaviour based on Intent & Time
How many apps you have on your smartphone? How many of those apps are serving…
Understand Customer Switching Behavior & Define Value Proposition
The desire to improve ourselves and our life situations are in our DNA. It’s what…
Jobs-to-be-Done: Structuring Product Opportunity
How do you know whether your product idea is going to succeed or not? How…